We understand that many of our clients are working with video marketing content for the first time. We laid out our process so that you can get a better idea of how we go from concept to delivery, on time and on budget.
Pre-Production begins after the initial inquiry meeting, and is a crucial step. We get an understanding on you as a company, what sets you apart, your story, and of course, your goals and vision. We begin the process of putting together that vision and discuss specifics.
Taking all the information we gather from our meeting, we will create a concept for the project. This presentation will include song genres, a general story line, storyboard and shot list, scripting, aesthetics, and creating a schedule with milestones of locations and dates for the entire production process.
We will sort out the details and make sure the product we envision aligns with your company’s goals and vision for the project. We will make necessary revisions before starting production.
We're rolling! If decided to use people on camera for storyline audio, capturing this will be our first step. We will setup cameras, lights, and audio equipment in chosen location.
B-roll is a term that refers to the extra video footage captured to support the storyline.
Depending on the project, aerial footage can be a great way to set the scene, and capture new perspectives.
In this step we really start to see the vision of the project come to life. We normally begin by placing the song and other supporting audio in the editing timeline and then piece the shots together. We go to extreme detail making sure that the music, voice over, sound effects and visuals are all working cohesively.
Modern cameras create images that are very flat (low saturation, contrast, and sharpness), which provides an image that can be heavily manipulated without degrading the quality. This means that we must first color correct every shot to “bring back the image.” We then color grade which is the process of creating a “look and feel” with color.
Motion graphics can set your video apart in a big way. Adding text, graphics, and other elements that are animated adds high production value to your final video, which will draw your viewers into the experience.